Cookies Policy


This Cookie Policy describes what cookies are; why we use them; which cookies we use; and how you can manage cookies used on our Website.


What are cookies ?


Cookies are small text files which are placed on your device via your browser when you visit the Website. Some cookies that we use may collect personal information about you. In our privacy policy, we explain what "personal information" is, what personal information we collect about you and how we use it. You can find more general information about cookies at: www.allaboutcookies.org.


Why do we use cookies ?


The cookies used on our Website perform up to four different functions:

1. Strictly necessary cookies

These are cookies which are strictly necessary to provide a service requested by you, or to comply with legal requirements. We use a number of 'strictly necessary' cookies. For example, these types of cookies help provide security, ensure content loads quickly and remember our products. Without these cookies, some of the website functionality cannot be provided. We do not obtain consent to use these cookies because they are only used to provide website services.



2. Performance cookies

These cookies collect anonymous information about the web pages you visit. We use these cookies to collect information about how visitors use the Website. For example, which pages our visitors go to most often, and if they get error messages on those pages. These performance cookies don't collect personal information (as defined in our privacy policy) – all information they collect is aggregated and anonymous. The information gathered is only used to improve the Website performance.



3. Functionality cookies

These cookies remember your choices to improve your experience of the Website. We use these cookies to allow the Website to remember choices you make. The aim of these cookies is to provide you with a more personal experience so that you don't have to reset your preferences each time you visit us.



4. Targeting, advertising and third party cookies and similar technologies

We allow third party cookies, web beacons and similar technologies, placed by our re-targeting and advertising partners, to track browsing habits on our Website (and also elsewhere on the internet and other apps) so that we can later show you targeted ads on other websites (including on social media sites) which we hope are relevant to your interests. For example, if you viewed pages on our Website relating to a particular product, you may be later be shown one of our advertisements relating to these or similar products when you are viewing pages on another website (including on social media sites). These types of cookies, web beacons and similar technologies and the information they collect are also used to limit the number of times you see these advertisements, as well as to help measure the effectiveness of our advertising campaigns and to provide other measurement services.



We also allow third party cookies, placed by our affiliate network partner(s), to record information about third party links or adverts that you may have clicked on directly before browsing on our Website and then making a purchase. These partners do not collect any personal information from which they would be able to identify you.



Which cookies do we use?

The table below explains what cookies we use on the Website and the reasons why we use them:



How can you manage cookies on our website?

You are able to disable cookies used on the Website, if you would like to. If you do so, you may find that certain parts of the Website do not work at all, or do not work correctly. You can disable and/or delete all types of cookies by using your browser settings. Cookies are generally easy to disable and/or delete but how you do so varies from browser to browser. The "help" function within your browser should tell you how to do it. The best way may be to close your browser and then search for "cookie folder" or "cookie manager" or simply "cookie". Further information on deleting or controlling cookies is also available on www.allaboutcookies.org and www.aboutads.info/choices.



Changes to our Cookie Policy

From time to time, we may make changes to this Cookie Policy. If we decide to do so, we will post the changes on our Website and on our App, so that you are always aware of what cookies we use and how we use them. If we need to, we will e-mail you with details of those changes and/or ask you to confirm that you are happy with them.



Contact details

If you have any questions, comments or requests relating to our use of cookies, then please contact our e-Commerce team at ecom-support@petrochoice.com or our Customer Service team 888-575-1226.

Cookie NamePurpose
Google AnalyticsWeb analytics service provided by Google, Inc. (“Google”). Google Analytics uses information generated by the cookies about your website usage (including your IP address). Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website operator.
HotJarHotjar allows us to measure and observe the usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. The following information may be collected related to your device and browser:
· Device’s IP address (captured and stored in an anonymized format);
· Device screen resolution;
· Device type (unique device identifiers), operating system, and browser type;
· Geographic location (country only);
· Preferred language used to display the Hotjar Enabled Site.
· Mouse events (movements, location and clicks)
· Keypresses
· Referring URL and domain;
· Pages visited and;
· date and time when website pages were accessed. Hotjar will use this information to observe your use of our website, to generate usage reports and other services relating to website usage and internet analysis of the website. 
CloudCrazeThis website also uses the CloudCraze® e-commerce solution (also called B2B Commerce) that works as a plugin on top of the Salesforce® environment. CloudCraze enables the user of the website to order, re-order and access documentation such as SDSs and invoices. Information about the Pardot and CloudCraze privacy policies can be found at https://www.salesforce.com/company/privacy/.